The longest bench of the world.

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For over 700 years one of the best cheese in Switzerland has been produced in the idyllic Appenzellerland. And for quite as long three herdsmen have been advertising their cheese from their bench in the Appenzellerland.

 

As a mark of gratitude Appenzeller cheese wanted its main loyal consumers to enjoy the same wonderful views as the three herdsmen on their bench.

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To increase the numbers of their facebook-fans we created a facebook promotion and connected it with the „real world“ in Appenzellerland.

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Agency: Contexta

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