Make a Career of Humanity.

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Long-term care has to combat an array of prejudices. In particular, old people who need care are seen as old, generic, faceless, grey people who are no longer able to eat without assistance and who need other people to wipe their bottoms for them. These grey, wise and stooped figures ‘hide’ people who have lived their lives and have many stories to tell, as they did before. Long-term care is always about people and their lives, and we wanted to remind people of this with this touching short film about Rosemarie’s life.

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Onlinefilm, Website, Social Media, Print

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Agency: CR-K