World first Treefleuncer.

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In the fashion industry, a rethink is needed. When NIKIN, an outdoor fashion label, was founded, the two founders aimed to do something better. The NIKIN logo represents not only their philosophy but also their actions: they invest 5% of their revenue in sustainable reforestation. For every piece of clothing sold, they plant a tree. To date, NIKIN has planted 2,190,456 trees.

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In the past, NIKIN had only advertised online. Now, they want to bring their cause to the people to create more awareness for the brand's purpose and its commitment to sustainably produced fashion.

This was also the core of the idea.

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So, we invented the world's first Treefluencers. The trees posed not only on billboards and social media but also on Zurich’s most popular shopping street to take NIKIN’s mission to the people.

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Agency/Production: bircher@artoidstudio