Like you and me.

People with disabilities are people just like you and me. They laugh, go swimming, have fun, meet friends, etc. They do everything that people without disabilities do. People with disabilities are rarely visible in our society. With the campaign „like you and me“ we wanted to bring society closer to the life of people with disabilities.We raised awareness with a popular photo idea that had already spread on social media. The detailed recreation of childhood photos.We selected the best photos from hundreds of childhood photos. The pictures gave us an insight into their real everyday life. The photos were recreated as faithfully as possible to the original locations.

    

Besides posters, the campaign was also present on social media.Within two weeks, we generated over a lot of likes in the German-speaking part of Switzerland, countless people with disabilities followed the campaign and recreated pictures from their childhood.

 

Billboard, Print, Social Media, Promotion.

 

Agency: CR-K